Google

        Google was founded by Larry Page and Sergey Brin in their friend’s garage. When it first made, there were already many web searching engines. The famous search engines at that time are Yahoo!, Excite, Lycos, MSN, Hotbot, AOL, and Altavista. It is a tough nut to crack for Google to stand firm with all these competitors. It was on 1988, That Yahoo! Is the most popular and awarded the number 1 search engine. The time of glory has ended for yahoo, as in early 2004 Google dominate the market of search engines by 84.7%. In 2000 Yahoo! Adopts the Google search engine technology to their website and by 2004, they stop to use Google technology as it has grow bigger than Yahoo! website. It is an amazing step for Google. They started with no one but their friends using Google, but now almost everybody love to use Google as their primary search engine.

       Google was started as an implementation from the PhD thesis of both the founder. They write a thesis about how to search information accurately and quickly. They call this technology as “PageRank”. Their success was contributed from the difference they offer from the same kind of product from their competitors that is accuracy and quickness. They don’t follow the trend of currently popular search engine as Yahoo! but they try to differentiate their own, by making a new innovation to search engine. The main difference is the layout of the page. The layout of Google is so simple that I like it very much, a plain white with the search box directly in the center, no advertisement, no weather forecast, and no other thing that may hinder the person who want to search for information. They can win over their competitors on the sole base of the main attraction of their product that can’t be found as good as theirs in any other competitors, that is their speed and accuracy. I personally use Google when I’m searching for information.

Source:

Chandra, H.(2008). Marketing untuk Orang Awam®. Palembang, Indonesia :Maxicom.