At the automotive exhibition of Indonesia International Motor Show (IIMS) in Jakarta Convention Center that celebrate on 11 until 20, July 2008, Toyota will present their concept as "Inspiring Innovation for Sustainable Mobility". This concept is stated as the tradition of Toyota to always create a better life and bright future. The Head of Department in Communication of Toyota Astra Motor, Achmad Rizal, stated that the concept is a sense of Toyota to always prioritize to give better life and happiness to all the people by means of non-stop innovation in technology and also high quality service. The Director Marketing of Toyota Astra Motor, Joko Trisanyoto, also stated that to aware citizens to care about nature, they provide economical and environmental friendly vehicles. At this moment, the Hybrid vehicles are also required to anticipate the increasing of fuel price everyday and every year.http://otomotif.kompas.com/read/xml/2008/07/03/15144082/toyota.angkat.konsep.inspiring.inovation.dalam.iims
http://people.uwec.edu/piercech/Vehicle/images/ToyotaPrius.jpg
2 comments:
Bagio - Remember that Toyota is a company trying to make a profit, like all companies. You write, (or quote,) "the concept is a sense of Toyota to always prioritize to give better life and happiness to all the people..." That sounds like an advertisement, doesn't it. Do you usually trust advertisements?
Actually, I'm not really believe in ads. But sometimes if there's any new ads that I've never discovered before, I always want to try it. And it would be better if we ask our friend or people that had tried the product. Therefore, we could proof the advertisements. My sister said, sometimes we could say that marketing is all about lying. Hahaha...
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